Post #7: Semiotics

Image result for steal a taco
Image result for steal a taco

In this post, I will talk about the semiotics in Taco Bell's annual ad, "Steal A Base, Steal A Taco". These advertisements are from Delish and 94.7 FM. The premise of each article is that a player in the World Series steals a base, then fans are given a free taco on a specific day chosen by Taco Bell. The sign in each article is each advertisement itself. The signified within the advertisement is the taco and the representative idea that you'll be awarded a taco if the player steals a base. If the player doesn't a base, then you won't be awarded a taco. The signified changes, however, as the signifier remains constant throughout the advertisements. The signifier is each is a "taco", because that is what we associate a taco with, especially in the fall, baseball fans associate tacos with stealing a base, winning a taco in the World Series. In the first advertisement, it highlights the taco outside a baseball. In the second advertisement, it isn't as obvious that stealing the taco is about baseball. The signs are talking about players stealing bases, and tacos being rewarded for it. In conclusion, these would be examples of semiotics with sports, especially in baseball.

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